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Niche marketing in the insurance space can be somewhat tricky business. It can also be immensely profitable. Niche marketing generally allows agencies to enjoy deeper market penetration, stronger retention in the niche segment, a more predictable flow of referrals, and stronger rate negotiation leverage with carriers. Some agencies are fortunate enough to “fall into” a […]

User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. However, as more Google algorithm updates occur and spam tactics get eliminated, those in inbound marketing are being forced to look at quality metrics and strategies, rather than vanity metrics and quick fixes. While UX and search engine optimization (SEO) […]

It can take a lot of time and effort to create an email. The last thing you want is for it to go to spam filters where none of your intended recipients will see it. Try using the tips listed below and hopefully your email will show up right in the inbox, where you want […]